CONMEBOL - Fiesta Sudamericana Paraguay

The South American Party by CONMEBOL was a unique space located on the Costanera of Asunción, where over 15,000 fans gathered during the two days leading up to the grand final to experience one of the most important events in South American football up close. In a festive, family-friendly, and high-energy atmosphere, fans of Racing and Cruzeiro—the finalist clubs—as well as the local public, came together to share their passion for the world’s most popular sport.

From Venue Brand Experience, we designed and produced a comprehensive experience that combined live music with international artists, interactive activities for all ages, brand activations, and experience hubs distributed throughout the venue—all supported by a high-level security operation. Every element of the event was crafted to foster connection, excitement, and a strong sense of belonging.