Adidas - LANZAMIENTO CAMISETA ARGENTINA Argentina

In a year driven by World Cup passion, Venue Brand Experience partnered with adidas Argentina for the season’s most anticipated launch: the official unveiling of the new home jersey for the Argentine National Team ahead of the 2022 World Cup.

For this occasion, we created a high-impact experience featuring 2D and 3D projections of the team’s top players, large-format screens, and an audiovisual show enhanced by cutting-edge lighting and sound. The event also included a museum showcasing historic jerseys and official World Cup balls, adding context and emotion to the presentation.

The new jersey, featuring the traditional colors and symbols of the Argentine flag, was the undisputed star of the night. Each guest received the official new kit—an expression of national pride, technological innovation, and the unmistakable adidas identity.