Chandon - CHANDON ARTGROUND Argentina

We imagined, designed, and produced the second edition of Chandon Artground — a unique festival that blended art, innovation, and branding into an immersive, multisensory experience.
This edition, held at Buenos Aires’ Tiro Federal —a National Historic Monument— brought together various disciplines in perfect harmony: visual arts, dance, performance, theater, music, gastronomy, and mixology came together in a vibrant curatorial approach that offered the public an active, playful, and participatory journey.
The artistic experience was conceived as an opportunity to amplify Chandon’s brand values and authentically project its new image with sophistication. The result was a dynamic cultural platform that emotionally connected audiences with the brand’s universe, delivering a memorable experience while also serving as a powerful source of high-quality content, perfect for the digital ecosystem.