Netflix - ATLAS Mexico

We partnered with Netflix to bring to life the premiere of Atlas, the sci-fi blockbuster starring Jennifer Lopez. For this high-impact event, we completely transformed the iconic Toreo Commercial Plaza in Mexico City into a futuristic and dystopian stage that transported guests into the visual and narrative universe of the film.
The setting, ephemeral architecture, and staging were inspired by the film’s visual concepts, creating an immersive atmosphere that invited attendees to experience the story from within.
Jennifer Lopez’s visit to Mexico for the premiere added an iconic dimension to the event. Her presence, alongside the film’s team, reinforced Mexico City as a key platform for the international launch of Netflix’s original titles.