Raizen - Espacio Shell 2025 Argentina

We designed and produced a new edition of Shell Space, an immersive experience created for our client Raízen, which this year paid tribute to the 75-year alliance between Shell and Formula 1.

Inspired by the world of F1, we developed a concept that combined adrenaline, technology, and competition — from smart wristbands that activated games and tracked points in real time, to an audiovisual display featuring a kabuki drop for a special reveal in the auditorium.

Every interaction was designed to connect guests with Shell’s solutions in a dynamic, personalized, and memorable way.