PERNOD RICARD - JAMESON SAN PATRICIO Argentina

Together with Pernod Ricard, we helped transform the Campo Argentino de Polo into a vibrant corner of Ireland. Over 3,000 people celebrated St. Patrick’s Day in a night full of music and creativity, honoring the essence of the most iconic Irish whiskey. Jameson Viví Dublín was more than a festival—it was an invitation to live the Irish spirit through original experiences combining live music, performances, art, and even a pop-up barbershop. From live illustrated portraits to spontaneous stage interventions, every space was designed to spark the audience’s authenticity.

The music lineup featured Andi Pomato, Harm and Ease, Foxley, and Mompox, with a DJ set that kept the crowd dancing into the early hours.

The food experience included food trucks, cocktail bars, and a drinks menu curated by renowned bartender Mona Gallosi. Jameson’s brand ambassador, Ciaran Gaffney, led tasting and pairing experiences. In the VIP area, local celebrities such as Andy Kusnetzoff, Nicolás Furtado, Esteban Lamothe, and Lucía Celasco joined the celebration with the finest Irish whiskey.