Volvo - Volvo Trucks ARGENTINA

We partnered with Volvo Trucks Argentina for the launch of the new F Line in the local market. Set against the iconic backdrop of the steps of the University of Buenos Aires School of Law, we designed a striking experience that combined technology, innovation, and staging to highlight the brand’s core values of safety, productivity, and innovation.

The event brought together 150 special guests, including executives, key clients, and representatives from the dealership network. It was held in a hybrid format, with a live broadcast and a high-impact audiovisual show. The opening featured a spectacular 3D mapping projection on the building's façade, followed by live musical performances and an impressive showcase with the new FH, FM, and FMX trucks.

The experience not only showcased the design, technology, and unique features of the new on-road and off-road models but also strengthened Volvo Trucks’ position as a leading brand in the heavy truck segment.