Nissan - X-TRAIL E-POWER Colombia

In Colombia, we carried out the full production for the regional launch of the revamped Nissan X-Trail e-POWER, with a specially designed event for journalists and key industry figures. The experience included a technical presentation by brand spokespersons and product and engineering experts, followed by an exclusive test drive to experience the model’s innovations firsthand.

The concept focused on highlighting the e-POWER technology — a 100% electric propulsion system that powers the wheels using internally generated energy, without the need for plugs or charging infrastructure. This solution reinforces the vehicle’s positioning as an innovative, efficient, and powerful SUV. At Venue, we designed an experience that combined information, emotion, and technology to clearly and immersively communicate the unique attributes of this new generation of Nissan mobility.